To do this, Google (and others) use “bots” that crawl webpages to record URLs in order to be able to include them in their results (also called SERP). To be ranked, web pages need to be indexed by search engines.
So, how can you be sure not to lose the work you’ve done optimizing your site for search engine ranking when you change domain names?
However, there are various reasons you may want to change your domain name, whether that’s a merger or an acquisition, a new brand identity, a different domain ending, or selecting a domain name that’s naturally better optimized for search engine ranking. To appear in the first page of results in a search engine is to gain visibility, attract customers, and increase revenue: an attractive virtuous cycle within reach via implementing a comprehensive SEO (search engine optimization) strategy.Īs the basis of all your site’s webpages, a domain name is intimately tied to this organic search optimization strategy. The quest for organic search engine optimization is pursued by every online business.
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